1. Most important is search engine optimisation and ensuring your site is registered with as many search engines as possible. Many offer a free submit link option so make sure you use this.

2. Provide good content and regularly update your site as this encourages visitors to return. Out of date websites look bad on the business.

3. Make good use of the free press releases by submitting any news worthy articles to the local and national press. I recommend you spend a day getting in touch with relevant newspapers and magazines to find out journalists names and contact details.

4. Google AdWords – is an excellent way to quickly get your business listed on this most popular search engine at a very low cost. Ensure you research your keywords before going ahead so you get the maximum exposure and high click conversion rate.