Writing articles which will attract visitors for years to come is one of the most important aspects of quality content. Evergreen blog articles have a much longer life span than standard news related content.
Evergreen articles will attract visitors to your site year after year.
Hence why it’s so important produce this type of content regularly.
What consists of a Evergreen Article?
- How To Guides
- Top Tips
- Product Reviews
What is NOT classed as Evergreen Content:
- News articles
- Latest Clothing / Footwear Trends
- Articles Focused on Current Trends
- Articles about specific holidays
Evergreen articles have excellent way of demonstrating your knowledge in the field and as a result this will increase the time visitors spend on your site.
Evergreen articles will always remain relevant to your audience. On the other hand standard blog posts and news stories will often be time dependent.
As your sites audience increases evergreen articles can be re-run and will still provide great interest. However, it’s important not forget about such articles as they can get buried in your blog.
You should keep a plan in place to refresh them every few months as your site visitors increase.
Top Tip: You can always have a special place for your Evergreen articles and try to refer to them as much as possible as you add your new content.
The great news about evergreen articles is that they should be like any other piece of content. They must be engaging, in depth and most importantly well written.
Always look to add value to your your readers.
You want to your evergreen article to give readers new knowledge and insights into that specific topic. It should also be longer than your standard blog posts covering the subject in as much detail as possible. For example a full How to Guide on Excel for beginners.
It’s also possible to make your evergreen articles funny and amusing.
You can’t go wrong with a little laughter from time to time.
Most importantly whatever you do – have fun!